Fall is the perfect season to reset your skincare routine. The air gets drier, your skin may look duller, and a targeted serum can make a big difference. You’ll learn why serums are powerful (they deliver concentrated actives), why the 30ml size is a practical choice, and how gentle Retinol alternatives like Bakuchiol and peptide-packed, plant-based formulas can give you a glow without unnecessary irritation.
This guide helps you choose serums that fit your skin type and goals so you can see real improvement this season.
Top Picks
| Category | Product | Price | Score |
|---|---|---|---|
| 🏆 Best Overall | Medik8 Bakuchiol Peptides (30ml) | £55.00 | 95/100 |
| 💰 Best Value | Garnier Vitamin C Brightening Serum (30ml) | £9.32 | 88/100 |
| ⚡ Best Hydration | CeraVe Hydrating Hyaluronic Acid Serum (30ml) | £20.28 | 86/100 |
How We Picked These Serums
You want results that balance effectiveness, tolerability, and value. We looked for products that: 1) include proven actives (e.g., Retinol or a gentle alternative like Bakuchiol, peptides, vitamin C or hyaluronic acid), 2) come in practical 30ml formats so you use a fresh serum before it degrades, 3) suit a range of skin types including sensitive and normal skin, 4) list transparent ingredient and concentration information, and 5) have strong user feedback and safety features (fragrance-free, alcohol-free or plant-based choices if you prefer).
We also weighed price-to-performance so you can pick a serum that matches your budget and goals.
Medik8 Bakuchiol Peptides
If you're looking for a gentler retinol-style step in your routine, this Medik8 serum is a solid pick. It's a peptide-infused, plant-based retinol alternative that uses 1.25% bakuchiol to help smooth texture, minimise fine lines, and calm redness.
You can use it morning or night (the label suggests six drops over face, neck, and décolletage), so it's easy to slot into a daily CSA-style routine or bring out before a special event when you want skin to look polished. It's fragrance- and alcohol-free, pregnancy-friendly, and feels lightweight on the skin, so if you get obvious irritation from retinol, this is a good alternative to try. I'd recommend pairing it with vitamin C and sunscreen during the day for best results.
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ Effective retinol Alternative that’s gentler on skin | ❌ Pricey at £55.00 for 30 ml |
| ✅ Peptide-Infused to target brightness and firmness | ❌ Only one size available (30 ml) |
| ✅ Suitable for pregnancy and sensitive skin | |
| ✅ Clean formula: alcohol- and fragrance-free |
What People Say
Most reviewers loved the texture and how smooth their skin felt after use, with customers noting a noticeable soothing and smoothing effect rather than harsh peeling or irritation.
Overall Sentiment: Positive
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🗣️ Seyedreza Rahbarpour
This product is lovely. Smooth my skin and make it feel amazing.
When To Use It
| Situation | How It Helps |
|---|---|
| Daily Morning Routine | Lightweight formula layers well under moisturiser and sunscreen so you can include it in your morning CSA routine without pilling. |
| Evening Treatment | Use it at night to support skin renewal and reduce the look of fine lines without the irritation some retinols cause. |
| Sensitive or Reactive Skin | Bakuchiol and centella-forward ingredients help calm redness and inflammation, so you get anti-ageing benefits with less risk of flare-ups. |
| Pre-Event Glow | Regular use evens tone and smooths texture, so skin looks more polished and photo-ready for a night out or special occasion. |
Health Benefits
| Benefit | Description |
|---|---|
| Reduces Signs of Ageing | Bakuchiol at 1.25% and peptides work together to soften the appearance of fine lines and improve skin texture. |
| Calms Redness | Centella asiatica and soothing oils help reduce visible redness and irritation. |
| Supports Skin Barrier | Nourishing oils and peptide precursors help maintain a healthier-feeling skin barrier and smoother surface. |
Versatility
Works both day and night, pairs easily with vitamin C and sunscreen, and fits normal to sensitive skin types.
Aesthetic
Minimalist, clinical-style bottle that looks at home on a bathroom shelf or vanity and feels premium to use.
Practicality
Dropper format gives you control over dosing (6 drops recommended); 30 ml lasts a while with daily use, but is a compact, travel-friendly size.
What It Solves
A good option if you want retinol-like benefits without the irritation — helps smooth texture, calm redness and add brightness.
Key Benefits
- Gentle retinol alternative with 1.25% bakuchiol
- Peptide-Infused formula for brighter, firmer-looking skin
- Calms visible redness and soothes irritation
- Pregnancy- and nursing-friendly option
- Alcohol-free, fragrance-free and vegan
Current Price: £55.00
Rating: 5.0 (total: 2+)
Garnier Vitamin C Brightening Serum
If you want an easy way to add glow to your routine, this Garnier 30ml Vitamin C serum is a sensible, fuss-free pick. It uses a 4% Vitamin C derivative plus niacinamide and salicylic acid to help even tone and tackle dark spots without feeling heavy.
The texture is light and sinks in fast, so you can layer moisturiser and SPF over it in the morning or use it on its own at night. It’s Plant-Based and vegan, cruelty-free, and feels much more affordable than clinic-style options. If you already like Medik8 or Peptide-Infused treatments for targeted benefits, this serum works nicely alongside them — think of it as a budget-friendly brightening step you can use every day or bring out before a weekend event when you want skin to look fresher. I’d recommend pairing it with sunscreen during the day and being consistent for best results.
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ Brightens skin and helps reduce dark spots with consistent use | ❌ Contains fragrance and some alcohol, which could bother very sensitive skin |
| ✅ Fast-absorbing, non-sticky texture that layers easily | ❌ Benefits require ongoing use; a few reviewers say results fade if you stop |
| ✅ Vegan and Leaping Bunny approved (cruelty-free) | ❌ Packaging has been updated, and some users note inconsistencies between sizes |
| ✅ Good value — effective formula at an affordable price |
What People Say
People most often mention quicker-looking brightness and an evened-out complexion after regular use; reviewers note it layers well under moisturiser and makeup, and that a 30ml bottle lasts longer than you might expect.
Overall Sentiment: Positive
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🗣️ Oz
I’ve been using the Garnier SkinActive Vitamin C Day Serum for a few weeks and I’m really impressed. My skin already feels brighter and more even, and some dark spots are starting to fade. It’s lightweight, absorbs quickly and works well under makeup. A little goes a long way and the 30ml bottle lasts quite a while.
🗣️ nowhy
I have pretty bad hyperpigmentation around my mouth and after about three weeks I can already start to see a difference. It’s subtle but the rest of my skin looks brighter and healthier — I’ll definitely continue to use it.
When To Use It
| Situation | How It Helps |
|---|---|
| Daily Morning Routine | Apply a few drops after cleansing and follow with moisturiser and SPF to boost daytime radiance and help prevent new dark spots from forming. |
| Evening Brightening | Use at night to support skin renewal — the salicylic acid gently exfoliates while Vitamin C works on uneven tone. |
| Under Makeup | Because it’s lightweight and non-greasy, it layers smoothly under primer and foundation without pilling, helping makeup sit on a brighter base. |
| Pre-Event Pick-Me-Up | Regular use evens tone and adds a subtle glow so your skin looks fresher and more photo-ready for special occasions. |
Health Benefits
| Benefit | Description |
|---|---|
| Reduces Hyperpigmentation | Vitamin C derivative and Melasyl™ target dark spots, with clinical data cited for improved hyperpigmentation over weeks of use. |
| Improves Skin Texture | Salicylic acid provides mild exfoliation to remove dead skin cells and promote a smoother surface. |
| Supports Even Tone | Niacinamide helps reduce the appearance of discolouration and supports a more uniform complexion. |
Versatility
Works well morning or night, layers under other actives like Peptide-Infused serums, and suits a wide range of skin types when used with care.
Aesthetic
Simple, modern dropper packaging that feels tidy on a shelf; compact 30ml size looks neat on a vanity.
Practicality
Dropper format gives you control over dosage; the 30ml bottle is travel-friendly and, at around £9.32, represents good value for a daily brightening serum.
What It Solves
A reliable, budget-friendly option if your main concerns are dullness, uneven tone, and the early signs of dark spots — best used consistently alongside sunscreen.
Key Benefits
- Contains 4% Vitamin C derivative to brighten and boost radiance
- Niacinamide helps even skin tone and calm visible redness
- Salicylic acid provides gentle exfoliation to improve texture
- Lightweight, non-greasy formula that absorbs quickly
- Vegan, cruelty-free, and Plant-Based formulation
Current Price: £9.32
Rating: 4.4 (total: 27,804+)
CeraVe Hydrating Hyaluronic Acid Serum
This CeraVe serum is the kind of no-fuss hydrator you’ll reach for when your skin feels tight or dull. It’s a lightweight gel that packs hyaluronic acid plus vitamin B5 and three essential ceramides, so it locks in moisture and supports your skin barrier without feeling heavy.
You can use it every morning under SPF or at night under a heavier cream — it layers well with actives, so if you use retinol (or are trying bakuchiol as a gentler alternative), this is a great step to keep hydration steady. It also pairs nicely with Peptides or other treatments because it’s basically a hydration boost rather than a treatment serum, and it soaks in fast, so makeup sits on top.
If you want something reliable to plug dryness in your routine and help your skin look smoother day to day, this is a solid, easy addition you’ll probably keep coming back to.
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ Effective, lightweight hydration that doesn’t feel greasy | ❌ 30 ml bottle feels small for the price to some users |
| ✅ Helps restore the skin barrier thanks to ceramides | ❌ Not a targeted treatment for wrinkles or hyperpigmentation — mainly a hydrator |
| ✅ Plays well with other actives (safe to layer with retinol, peptides or bakuchiol) | ❌ Some users expect more visible long-term changes beyond moisturisation |
| ✅ Good for sensitive or reactive skin types |
What People Say
People tend to praise the texture and immediate hydration — reviewers say a small pump goes a long way, it absorbs quickly, and it’s especially handy when you’re using stronger actives like retinol or exfoliants and need extra moisture. A few mentioned wishing the bottle was bigger for the price.
Overall Sentiment: Positive
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🗣️ Jenny Wallace
Dermatologist recommended — I used this in the evenings to help with dry-looking skin. One pump covers everything, it dries quickly and leaves skin feeling hydrated and smooth.
🗣️ Emma H
Lovely texture, glides on like silk and soaks in without greasiness. I use it twice a day after cleansing and any treatments (eg niacinamide or vitamin C). Great for topping up in cold weather and works well alongside retinols and exfoliants.
When To Use It
| Situation | How It Helps |
|---|---|
| Daily Morning Routine | Apply after cleansing and before SPF to give skin a hydrated base that helps makeup go on smoothly and prevents dryness through the day. |
| Evening After Actives | Use after treatments like retinol or chemical exfoliants (or bakuchiol if you prefer) to top up moisture and reduce tightness or irritation. |
| Under Makeup | The gel texture absorbs quickly, so the foundation sits evenly and doesn’t pill, giving a smoother, more comfortable base. |
| Cold or Dry Weather | Adds an extra layer of hydration when the air is dry — reviewers mention it helps bring skin back to a ‘glowy' state during winter months. |
Health Benefits
| Benefit | Description |
|---|---|
| Hydration | Hyaluronic acid attracts and holds moisture, helping skin feel plumper and less tight for up to 24 hours. |
| Barrier Support | Three essential ceramides help rebuild and maintain the skin’s protective layer, reducing moisture loss and sensitivity. |
| Soothing and Texture | Vitamin B5 and niacinamide calm and smooth skin, making it easier to tolerate active ingredients like retinol or exfoliants. |
Versatility
You can use it morning or night, under moisturiser or makeup, and it’s gentle enough to include in routines with stronger actives like retinol, peptides or bakuchiol.
Aesthetic
Simple, clinical-looking packaging that sits neatly on a shelf; the clear gel texture feels modern and lightweight.
Practicality
Pump format gives controlled dosing and the gel spreads easily; the 30 ml size is travel-friendly but some users note they’d prefer a larger option for the price. Current buy price is £20.28.
What It Solves
Great as a reliable hydrator and barrier-support step, ideal if your main issue is dryness, dehydration from actives, or occasional tightness, rather than as a spot treatment for pigmentation or deep wrinkles.
Key Benefits
- Deep hydration with hyaluronic acid for up to 24 hours
- Supports skin barrier with 3 essential ceramides
- Vitamin B5 and niacinamide help soothe and improve texture
- Light, fast-absorbing gel that layers under moisturiser and makeup
- Gentle enough to pair with retinol or bakuchiol and peptide treatments
Current Price: £20.28
Rating: 4.4 (total: 5337+)
FAQ
How Do Bakuchiol Serums Compare To Retinol, And Are They Effective For Fall Skin Concerns?
You can think of bakuchiol as a plant-based Retinol Alternative that targets fine lines, uneven tone, and dullness with less irritation for many people. Products like Medik8 Bakuchiol Peptides contain 1.25% Bakuchiol combined with peptides and Centella to deliver collagen-supporting and brightening benefits while being marketed as a plant-based, pregnancy-safe Retinol Alternative.
You should expect slower but meaningful results similar to retinol over weeks rather than days, and you’ll still want to use sunscreen daily because any active that boosts cell turnover can make your skin more sun-sensitive.
What Should You Look For When Buying A Brightening Or Anti-Ageing Serum This Fall?
You should check the active ingredients, concentration, texture, and suitability for your skin type, and prefer fragrance-free, stable formulations in protective packaging. If you want a peptide-led, plant-based optio,n consider the Medik8 Bakuchiol Peptides Serum (Peptide-Infused, 30ml) priced at £55.00, while budget-friendly brightening or hydrating complements include the Garnier Vitamin C serum at £9.32 or the CeraVe Hyaluronic Acid serum at £20.28 — choose one that matches your main goal (brightening, hydration, or anti-ageing).
Also consider expiry, whether the formula is vegan or pregnancy-safe, how the serum layers with your other actives, and whether an Alternative product might suit sensitive skin better.
How Do You Use Serums Like Medik8 Bakuchiol Peptides Safely And Get The Best Results?
You should patch-test first, start slowly (every other night) and apply serums after cleansing and lightweight toning but before moisturiser; a few drops is usually enough for your whole face. You can combine bakuchiol-based serums with hydrating actives like hyaluronic acid and ceramides or with antioxidants such as vitamin C in the morning, but introduce strong acids or prescription retinoids cautiously to avoid irritation; always follow with SPF in the daytime. Expect to see improvements over 4–12 weeks, store the 30ml dropper bottle away from heat and light, and if you experience persistent redness or discomfort, stop use and consult a dermatologist.
Customers Top Picks
You’ll usually choose based on what your skin needs most — Medik8 Bakuchiol Peptides if you want a retinol-like anti‑aging boost with gentler tolerability, Garnier Vitamin C Brightening Serum when glow and uneven tone are your priority, or CeraVe Hydrating Hyaluronic Acid Serum if hydration and a gentle everyday base are top of mind. You also consider texture, how the serum layers with your other products, and price so it fits your routine and sensitivity.

Wrapping Up
Choose a serum that matches your goals: if you want a gentle Retinol alternative, choose a plant-based Bakuchiol serum with peptides for firming; if you want fast brightening, consider a vitamin C formula; if hydration is your priority, pick a hyaluronic acid serum. Use your serum consistently (usually once or twice daily, depending on the formula) and always pair active treatments with SPF in the morning. Patch test new products and start slowly when introducing Retinol or Retinol alternatives.
With the right 30ml bottle in your routine, you can protect moisture, minimise signs of ageing, and enjoy a healthier-looking, glowing complexion this fall.
| Medik8 Bakuchiol Peptides – Retinol Alternative Peptide-Infused Serum | Garnier Vitamin C Brightening Serum for Face | CeraVe Hydrating Hyaluronic Acid Serum | |
|---|---|---|---|
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| Rating | 5.0/5 (2 reviews) | 4.4/5 (27,804 reviews) | 4.4/5 (N/A reviews) |
| Skin Type | Normal | All Skin Types, Sensitive | All |
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| Price | £55.00 | £9.32 | £20.28 |
| Shop Now | Shop Now | Shop Now |
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